About me

I'm a Senior Product Designer with a strongfoundation in data-driven, user-centric design. My work is guided by design thinking principles and rooted in understanding real user needs—using methods like JTBD (Jobs To Be Done) to inform meaningful, goal-oriented solutions.
Over the years, I’ve led cross-functional squads, contributing to the definition of OKRs, shaping strategies, and translating them into tangible design tactics. I thrive in agile environments, where I can deliver quickly, test, measure, and iterate—always balancing speed with impact.

My Approach

• Grounded in research: I rely on user interviews, usability tests, and behavioral data (e.g. Mixpanel) to inform decisions.
• Strategic UX thinking: I’m experienced in crafting user flows, refining information architecture, and aligning business and user goals.
• Hands-on UI & prototyping: From wireframes to polished interfaces, I bring concepts to life while maintaining consistency through design systems.
• Tech-aware: With a background in Twig and SCSS, I speak the language of developers and ensure smooth handoff and collaboration.

My Values

• Empathy: I believe in understanding users deeply to create products that truly resonate.
• Collaboration: I thrive in cross-functional teams, valuing diverse perspectives to drive innovation.
• Continuous learning: The design field is ever-evolving, and I’m committed to staying ahead through ongoing education and experimentation.

My Work Style

I've worked remotely since 2015, collaborating with international teams via Slack, email, Jira, and video conferencing. I’m comfortable working asynchronously and thrive in distributed, trust-based environments. My collaboration skills are strong, and while I consider my presentation skills solid, I’m continuously working to sharpen them further.

I'm Currently Open To:

• Senior or Lead Product Designer roles
• Working in inclusive, respectful environments that value work-life balance
• Joining international teams with agile processes
• Fully remote workplaces